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Framing Your Game with Social Technologies
posted by David Wolf on Sep 14, 2008 | Comments (14) | Permalink | Trackback URL
Using social networks to build brand is now at the forefront of brand and business building.
Coming soon, we’ll be adding a whole bunch of new features to Smallbiz Central over at www.SBTV.com. Along them, a media uploader and dynamic Profile Page, so you can “broadcast yourself” and your business. Moving forward, as the co-architect of Smallbiz Central, I’m thinking a whole lot about how to help small business people using social media. There are so many social networks our there that the challenge is provoking alot of reflection and strategic probing.
In Groundswell, the book by Charlene Li and Josh Bernoff, “broadcasting” is likened to “shouting”. This of course refers to the traditional, old school advertising method: “telling the customer what to think about you and your brand”. The new school is one of engagement and participation, and above all…authentically solving your customers needs.
So, to really get started and into this social technology thing for your business, you’ll need to know define and/or redefine your business objectives. Of, course—you should do this habitually anyway! Then, you’ll need to determine how you want to set up your social media platform to achieve your objectives. Selecting blogs, discussions and even creating podcasts or video clips are a few of the mediums available. But, remember…you need to determine what combination of approaches, and tech—strategies will engage your customers. And aligned wth the technique you choose, you must decide how you will interact as well. What will be your voice? And how are your designing and “framing” the game.
Groundswell (a fascinating read) really takes this thought process apart so one can apply the ideas. With social media, you can decide how your game will be played. Will you be using a blog ad discussion to LISTEN to your market, to TALK TO your market, or to help them solve their problem? Three basic examples of how you might choose to frame your own game.
One powerful feature that I plan for future releases will be the ability to start your own group on Smallbiz Central. This will enable you…the small business owner to full embrace and maximize the potential of our SBTV social network. It will put you at the center of a conversation you can design and frame to meet your objectives. It will allow you to plan and impliment your own web-tech strategy to build your customer relationships in a way that matches your brand persona, and meets your stated objectives.
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Looking forward to see the new features that you wil include here. Congratulations for the great blog!
Wow, that would be cool, to broadcast yourself is going to be I think the most interesting feature of this blog. Looking forward to it!
Cases don’t fall through the proverbial “cracks” (paperwork shuffle, misplacement, etc…). It makes it easier for the social worker to stay on top of their cases. It allows for increased productivity. The existing pool of social workers can accomplish so much more without the need of a greater workforce, thus creating a smaller tax burden…Online College
Most of the advances in technology has to do with more efficient communications and comprehensive documentation. Take for example the work done by national geographic or the discovery channels in documenting and presenting different cultures or subculture in different places.
Internet has chanbge the way of people to communicate and get interaction or socialize. This change causes by social networking in the internet, which become most popular in using the internet, this trend will bring new method for business specially in way of marketing. It will be more effective to sell product in the social networking.
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To really get started into this social technology things for business, will need to know define and/or redefine the business objectives. Of, course—it should be done habitually anyway! Then, it’ll needed to determine how to set up the social media platform to achieve the objectives. Selecting blogs, discussions and even creating podcasts or video clips are a few of the mediums available. But, one should remember…it needs to be determined what combination of approaches, and tech—strategies will engage the customers. And aligned with the technique one should choose, it must be decided how it will interact as well. What will be the voice? And how the one is designing and “framing” the game.
Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, television, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase.
I was say that brand awareness through social networks is a rapidly emerging approach. But I’d not call it the forefront of brand awareness
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