Next entry: The Counter-Intuition of Brand Building
I think I had given up on Smallbiz America Project at least 3 times since first dreaming it up early one morning at 4am in November of 2004. Only by looking back over three years later could I even attempt to appreciate the power of persistance when it comes to developing a business start up. Now I get it. This is key.
It’s easy for many entrepreneurs to take a project to a certain level and then run out of steam, run out of gas. Reality is that we tend to tire of projects easily, then look for the next big idea to pursue, the next corner to turn, the next road to take.
Staying on one road does not come easily to us.
So, on this project, rather than changing roads or turning, I allowed myself to pull off to the shoulder to rest here and there, to breath, regroup and restart. Just when I thought I’d reached the end of the road. And this happened for me several times during the arch of the development of Smallbiz America. I learned that sometimes doing nothing is what is needed, at least for a moment in the arch.
Now we’re looking at the re-launch of the project…Smallbiz America 2.0, with a new look, a new perspective, new venues and a new view of how we serve our partners, customers and associates with real value.
I look forward to the next chapter as we build our small business networks together!
Next entry: The Counter-Intuition of Brand Building
Smallbiz America is an integrated new-media platform created to help entrepreneurs profit in business and prosper in life. Our world includes two unique 24/7 streaming radio channels, a variety of informative podcasts, blogs, forums and a marketplace with select items for entrepreneurs.
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