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Trading Growth for Values
posted by David Wolf on Oct 14, 2007 | Comments (1) | Permalink | Trackback URL
John Moore and the Starbucks Board of Customers have published the What Starbucks Must Do, a fascinating look under the hood (eh… into the karaf) of this mega-brand, where it has gone and why it’s not all good. Bigger does not a brand make?
John’s book per the Starbucks experience is:
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
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David,
I love any opportunity to bust the “bigger is better” myth. It’s not easy - it so pervades our collective consciousness. It doesn’t work in biology - there are so many examples where there are size limits (like human cells). When it comes to business, it’s so easy to blindly march forward on the growth curve though.
Thanks for this reminder.
What do you think?