Portrait of an Artistic Entrepreneur with Gary Bernstein

posted by David Wolf on May 19, 2010 | Comments (0) | Permalink | Trackback URL

During his career, Gary Bernstein has designed and produced photography, commercials and marketing campaigns for clients all over the world.

Mr. Bernstein’s clients include more than 200 international celebrities and Fortune 500 companies among them Revlon, Avon, NBC, American Express, Cartier, Ford, Nikon, SwatchWatch, NuSkin, HP, Kodak, Bill Blass, Pierre Cardin and WalMart.

With a background in infomercial production and multi-media marketing, Bernstein’s still photographs have appeared on the covers or pages of most major magazines including Vogue, Harper’s Bazaar, Esquire, Hello, Black Elegance, Paris Match, Hola, GQ, Architectural Digest and Popular Photography.

Bernstein has created numerous iconic celebrity marketing campaigns including Elizabeth Taylor’s Passion Perfume (for Elizabeth Arden and Unilever), Sophia Loren Jewelry (for The Franklin Mint), Joan Collin’s Perfume (for Parlux Fragrances), Johnny Carson Clothing (for HartMarx Corporation), Farrah Fawcett for The American Cancer Society, the “Moonlighting” Campaign with Bruce Willis and Cybill Shepherd (for ABC Television), the Jay Leno Doritos Campaign (for Frito Lay), and the multiple year campaigns for Sasson, and Jean-Paul Germain (the global “Winners” Campaign which included such celebrated individuals as Rock Hudson and Natalie Wood).

Mr. Bernstein received a degree in Architecture from Penn State University, a Masters in Film from Brooks Institute, a Masters in Contemporary Art from The Smithsonian Institution in Washington, D.C., The Photographic Craftsman Degree from The Professional Photographers of America, The Gold Award from The Advertising Festival of New York City, has been featured in ZOOM Magazine, has been featured on many television shows, and in Kodak commercials. He has had his own photography show on The QVC Network, and is an 8th Year Black Belt in the art of Kung Fu San Soo.

With more than one million copies of his photography books, tapes, and DVDs in the worldwide market, Gary currently divides his time between writing, and production projects that include photography, film and aniimation for corporate marketing solutions.

Gary is a marketing consultant to several major corporations, among them Hewlett Packard. He is on the Board of Directors of efactor.com-the world’s largest social networking website for entrepreneurs; and is a strategic advisor and consultant to fortalent.com -the world’s only social networking platform dedicated to arts and entertainment. Additionally, Gary has been actively involved in providing state-of-the-art streaming video technology and other cutting-edge online revenue, marketing and training solutions to many of the world’s largest corporations since 1998.

Gary lives in Southern California with his wife and children.

FILED IN: Advertising, Communication, Creativity & Innovation, Entrepreneurship, Marketing, Publishing, Sales, Technology