Mark Beckford and Net Bridge Global-Your Bridge to China

posted by David Wolf on Jan 11, 2012 | Comments (0) | Permalink | Trackback URL

In addition to providing our clients with the knowledge, tools, and partners required to achieve rapid growth and success in China, NetBridge Global helps companies create a strong bridge to local players.

Relationships are the lifeblood of Chinese business and market success. Often familiar to those with even a rudimentary knowledge of China business, the term guanxi (pronounced “guan-tsee”) is a crucial element of doing business in China. Guanxi describes a personal connection between two people or a network of people in which one person or group is able to prevail upon another person or group to perform a favor or service, and vice versa.

We build our success not only by providing the critical service of introducing our clients to prospective customers, partners, and agents, but by helping our clients develop and nurture relationships based on the important but complex concept of guanxi.

FILED IN: International Trade