Next entry: The Smallbiz Brain: Ron Sukenick
In this segment, Jeffrey unwraps lessons learned from his conversation with Jim Donald, the CEO of Starbucks. He also describes how “dollarization” can apply to any business when it comes to identifying real value in your company.
Smallbiz America recommends these books by Jeffrey J. Fox:
The Dollarization Discipline: How Smart Companies Create Customer Value…and Profit from It
How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Next entry: The Smallbiz Brain: Ron Sukenick
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campaigns for the Liberty Mutual Insurance Group, Accenture, Fleet Boston, Fleishman-Hillard International and countless small and medium businesses. She participated in a White House initiative on Plain Language under the Clinton/Gore administration
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