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How does a Jingle and Film Composer turns Bagel-Mogul turn into a Media Guy?

Brands are not born by doing “better work.” In order to build a real brand, you must stand for SOMETHING. In order to stand for SOMETHING, you cannot possibly stand for EVERYTHING. You don’t want everyone as your customer. You have to choose. You have to select your customers. You have to contract and focus. Aha! you say?

I think I had given up on Smallbiz America Project at least 3 times since first dreaming it up early one morning at 4am in November of 2004. Only by looking back over three years later could I even attempt to appreciate the power of persistence when it comes to developing a business start up. Now I get it. This is key.