Entries filed under category: Branding

All about developing your small business brand

Automating Sales with Clate Mask from Infusionsoft

posted by David Wolf on May 20, 2009 | Comments (57) | Permalink

Our guest on this edition loves to turn small businesses into big business. Clate Mask is the CEO of Infusionsoft—- the “Inc 500 company” is a leader in marketing automation software for small businesses and is now revolutionizing the way small businesses grow. Clate is a pure entrepreneur through and through…

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Rain With Jeffery J Fox

posted by David Wolf on May 11, 2009 | Comments (10) | Permalink

New York Times best seller and international best selling author, Jeffrey J. Fox, is releasing his tenth book, Rain: What A Paperboy Learned About Business. Rain is destined to be a business book classic. And Rain, a thirteen-year old paperboy, the book’s central character, is destined to become business fiction’s first positive hero. Rain,a business fable, is Fox’s first foray into fiction. The story is a series of challenges and adventures that Rain solves in surprising and clever ways. Rain deals with mean dogs, bullies, customers that won’t pay, and growing his business and his paper route. Rain’s challenges are metaphors for the problems facing business managers everywhere.

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Brand DNA With Carol Chapman

posted by David Wolf on Apr 20, 2009 | Comments (2) | Permalink

On this segment we’re joined by Carol Chapman and we’ll be talking about an approach to brand development that is often not considered. Carol is a principle at The Brand Ascension Group—-her company works with businesses to discover their one true brand from the inside out. They call it brand DNA. She’s been in the field for more than 30 years, is a speaker on numerous topics from driving culture change, building the brand from the Inside Out, and author of Getting Your Employees on The Brand Wagon e-book and co-author of an upcoming business novel, to be released later this year,

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Sell It Like It Is With Stefan Lubinski

posted by David Wolf on Apr 17, 2009 | Comments (7) | Permalink

Our guest on this edition of The Smallbiz Brain learned everything he knows about people, service and sales on the restaurant floor. If you’re in sales—Stefan Lubinski is your new best friend. After more than a decade in service industries—-he understands the challenging nuances of the sales process in a way that is uniquely his own.

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Internet Marketing with David Hallerman

posted by David Wolf on Apr 16, 2009 | Comments (10) | Permalink

In this segment with David Hallerman, Senior Analyst at eMarketer, discussed trends, observations and talks about how and what works in the world of internet marketing and advertising.

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Boost Your Sales with the New Sales Stimulus Package

posted by David Wolf on Apr 14, 2009 | Comments (32) | Permalink

I just discovered this powerful series designed to help small businesses boost their sales and their bottom line. After speaking with Jill Konrath, the producer of this event, I was happy to help her get the word out about this to our SBA Members. I think this could be a valuable experience for us all.

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Social Media Marketing With Debra Aho-Williamson

posted by David Wolf on Apr 8, 2009 | Comments (11) | Permalink

In this segment I visit with Debra Aho Williamson, Senior Anaylist at E-Marketer, about trends she’s seeing and her observations and insights about internet marketing and advertising.

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Entrepreneur Journeys With Sramana Mitra

posted by David Wolf on Mar 29, 2009 | Comments (2) | Permalink

Sramana Mitra has worked in technology, and she’s worked in consumer fashion. She’s founded 3 companies in her life, and has served many others as a Strategic Consultant.
She’s a contributor to The Wall Street Journal, writes a weekly column for Forbes, and strategy blog is syndicated by Seeking Alpha, Yahoo! Finance, ReadWriteWeb, Cadwire, Emergic, GigaOm, TheStreet.com and many others.
Today—Sramana is on a mission to encourage entrepreneurship at all levels. She says that we need to create jobs, jobs are created by entrepreneurs, and on a global scale, we need to really move the needle on entrepreneurship.

As part of her effort to foster entrepreneurship, Sramana has recently written a book entitled, Entrepreneur Journeys.

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Effective Sales With Joe Merlino

posted by David Wolf on Mar 13, 2009 | Comments (2) | Permalink

Joe Merlino’s credentials have been defined by 22 years of successful sales, management, and consultative roles for national manufacturers and distributors in highly competitive technology and software development markets.

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Effective Communcations With Diane Diresta

posted by David Wolf on Mar 10, 2009 | Comments (0) | Permalink

Diane DiResta is president of DiResta Communications, Inc., a New York City
consultancy serving business leaders who want to communicate with maximum
impact – whether face-to-face, in front of a crowd or from an electronic
platform.

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