Our guest on this segment says that amidst the economic downturn in the real estate markets, there will be a new category of survivors, people who will use this down market to advance themselves and their businesses. Loraine Dyson has been a marketing expert in the Southern California real estate and business arena for the past 25 years, and she’s the author of Dare To Succeed as A Woman in Real Estate.

Dave Larson has spent nearly 40 years as an entrepreneur and worked for such major corporations such as DuPont, American Express, Kodak, Gerber Scientific and Agfa.

He’s the author of several books and sought-after for his expertise in marketing, promotions, sales, distribution and operations. Today David is the President and Co-founder of the Small Business Company. Founded in November 2002, —- the company provides affordable and powerful products (books and interactive CDs) and services to over 50 million small and home based business owners.

Ruth Hedges is a founder-partner of Unismart Capital Software Inc .and creator of the Funding Roadmap Electronic Business Plan and Due Diligence Reporting System.

Our guest on this addition a 15-year veteran radio host and entrepreneur. He started his first business at age 21, which he built and sold a few years later. Kent Covington has been providing radio and marketing consulting services to various organizations ever since. He currently serves as President of Embark Business Advancement, a company that provides guidance and marketing services to small and midsize businesses.

Nationally known as The Small Business Professor, Bruce Freeman is a syndicated small business columnist for Scripps Howard News Service. His column, Ask the Small Business Professor, is distributed to 400 newspapers in the US and Canada and read by more than 20 million people. In 2006, Bruce received the journalist of the year award (NJ) from the US Small Business Administration. He’s the co-author of Birthing the Elephant, and has received awards for teaching excellence at the Stillman School of Business, Seton Hall University.

JD Heiden makes his living pinching pennies, and the economic downturn has business booming at his four-year-old Miami-based company, a franchise of the global Expense Reduction Analysts. (ERA) The firm specializes in cutting expenses for corporations in non-core areas, such as telecommunications, office supplies, merchant credit card fees, freight and package shipping, equipment leasing, uniforms and utilities.

A leading sales strategist … a thought leader in B2B sales … author of a bestselling book … an in-demand sales speaker who provides much needed wake-up calls to sales organizations … and a passionate spokesperson for turning the sales force into a competitive advantage. Jill Konrath joins us in this segment to discuss how to sell to big companies.

Our guest on this segment is the founder and President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web.

Our guest on this segment of the Smallbiz Brain is no stranger to advertising for small business. Jeff Dostal is the President of Marketing Firepower, a company that helps small business owners better understand how to use advertising effectively—-this is an area that clearly remains challenging for small and micro enterprises.

Katie K. Snapp comes from a corporate business environment and technical production, where the daily grind was less than inspiring, until she found the hidden secrets in transforming work into creative prospecting. After leaving the engineering world 21 years ago, she became a Leadership Performance Coach and a nationwide speaker. She thrives in interacting with groups and training teams to be more productive while having fun.