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The Smallbiz Brain: Adam J. Kovitz
posted by David Wolf on Oct 27, 2007 | Comments (1) | Permalink
Adam J. Kovitz is a true visionary when it comes to relationship marketing. Get his insights in this interesting podcast epsiode, and learn more about where he thinks the referral marketing universe is headed.
Continued...Trading Growth for Values
posted by David Wolf on Oct 14, 2007 | Comments (14) | Permalink
Check out this manifesto of wisdom from marketing guru and author, John Moore.
Continued...The Smallbiz Brain: Dr. Ivan Misner
posted by David Wolf on Oct 13, 2007 | Comments (2) | Permalink
In January of 1985, a whole new system for referral marketing, sometimes called networking, was born. Dr. Ivan Misner was not only there, but he was the visionary and facilitator who organized the industry.
Continued...The Counter-Intuition of Brand Building
posted by David Wolf on Oct 13, 2007 | Comments (2) | Permalink
Brands are not born by doing “better work.” In order to build a real brand, you must stand for SOMETHING. In order to stand for SOMETHING, you cannot possibly stand for EVERYTHING. You don’t want everyone as your customer. You have to choose. You have to select your customers. You have to contract and focus. Aha! you say?
Continued...The Smallbiz Brain: Laura Ries
posted by David Wolf on Oct 10, 2007 | Comments (8) | Permalink
Laura Ries, branding guru talks about how NOT to grow your brand. Laura appears regularly on CNBC, Fox News, CNN and is a contributor to the Wall Street Journal, Advertising Age and others.
Continued...Page 14 of 14 pages « First < 12 13 14
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