At The Business Development Group, our business is your business. Whether it’s creating public relations campaigns that increase your visibility, capitalizing on new marketing opportunities, or helping you to develop the strategic partnerships that can dramatically enhance your business, our commitment is to help your business grow – and move forward — in ways you might not have ever imagined.

Sure, we’re experienced marketing and public relations professionals with 20+ years of industry experience and a solid history of award-winning programs for our clients. And sure, we “go beyond the expected” when it comes to servicing our clients. But what really sets us apart in this industry, and what we pride ourselves on the most, is our smart thinking. Smart thinking that translates into great new ideas about how to launch your business… or how to launch a new product in a competitive marketplace. Smart thinking that puts you in front of the right audience … or on the front page of your target newspaper or magazine. Smart thinking that, above all, takes you anywhere you want to go …and takes your business to new heights.

Smart thinking. Powerful results. And a staff that is not only dedicated and passionate about your business, but who know what it takes to get you exactly where you need to be.

ABOUT US…

Boundless enthusiasm. Boundless energy. Boundless talents.
And Boundless possibilities for you and your business.

Boundless. It’s a word we come back to again and again when pinpointing what makes us different than other agencies. And with our boundless passion for your business, you can bet that the results we achieve for you will also know no boundaries.

Our staff includes experienced and talented marketing professionals, public relations experts, journalists, graphic artists, event planners and fundraisers. From our top-level senior staff with decades of valuable experience in the industry, to our exceptional young professionals who bring a fresh eye to the business, you get it all with The Business Development Group.

Creativity. Insight. Talent. Passion. And a staff that truly knows no bounds when it comes to innovative thinking and programs that help you rise above your competition. See why our professionals are different. Then see the difference we can make for you.

OUR SERVICES

The right mix of services from us. The right results for you.

Whether you’re looking for general marketing counsel, a complete branding campaign, or to see your business or organization featured in key media outlets that will reach your core audiences with carefully crafted messages, we offer a wide range of services to provide your company with exactly what you need to get you the results you want. We know that every client’s needs are different … and we won’t recommend a service or tactic unless we think it will add significant value to your company’s bottom line.

From successful media relations campaigns to award-winning graphic design programs, we make it happen. Quickly. Effectively. And with measurable results that support your business objectives each and every time.

Our services include:

• branding
• business image enhancement
• brochures/newsletters
• media press kits
• community awareness campaigns
• advertising
• speakers training
• networking and business building
• strategic and creative marketing plans
• concepts and implementations
• business development programs
• corporate identity programs

OUR CLIENTS

Our #1 Client Rule? Clients Rule.

Nothing is more important to us than providing our clients with attentive, responsive service. And we know that nothing is more important to our clients than receiving the proactive strategic counsel and “smart thinking” that they rely on from us on a daily basis.

We view our clients as partners – and pride ourselves on understanding not only their businesses, but their industries and the competitive marketplace. With a full understanding of each client’s issues, goals and objectives, we can best design and implement programs and campaigns that work. It’s what our clients expect. And it’s what keeps our clients with us year after year.

At The Business Development Group, we take our clients businesses to heart. And put our heart into everything we do to help our clients businesses.

CONTACT US

When choosing an agency to work with, there are a number of things you should consider. Depth of experience. Passion for knowing a client’s business inside and out. Successful track record of results. And a certain “chemistry” that exists when you know that you are working with an agency that you trust with your business … and trust will get the job done on time, on budget and on target.

At The Business Development Group, we offer all that – and more. Let us have the opportunity to show you how our smart thinking can deliver the powerful results that can enhance your business … and take you and your business places that you’ve always imagined.

Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces the most highly regarded, popular online sites, magazines and conferences in franchising today. Franchise UPDATE and Multi-Unit Franchisee are the leading independent franchise magazines, and Franchising.com, mufranchisee.com and FranchiseUPDATE.com provide the latest industry resources, news and information. The Multi-Unit Franchising Conference, and Franchise Leadership & Development Conference are the premier events in the industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit http://www.franchiseupdatemedia.com.

Our TeaEO: Seth Goldman

Seth Goldman is President and TeaEO of Honest Tea, the company he founded in 1998 together with Professor Barry Nalebuff of the Yale School of Management. Honest Tea is the nation’s best-selling organic bottled tea company whose products are distributed through more than 10,000 outlets in every state, as well as overseas. In 2006, Honest Tea’s bottled teas received the top ranking by Consumer Reports. The company ranked in Inc. magazine’s annual list of the 500 Fastest Growing Companies in the United States in 2003 and 2004.

An entrepreneur at heart, Seth started with lemonade stands and newspaper routes, created a non-profit urban service corps, and almost pursued a prize-winning biotechnology idea before he started Honest Tea in his kitchen in 1998. Always thirsty and continually searching for the perfect drink—something natural, big on taste, low on sweetness—Seth found his niche in tea after realizing it was here where he could quench his thirst and pour his passions for social and environmental change into one bottle. Within a year of the creation of the brand, Honest Tea became the first company to market a fully organic bottled tea—today the entire product line is USDA certified organic. Honest Tea has initiated supplier partnerships with a Native American community and a South African community, and in 2003 Honest Tea introduced the first and only Fair Trade bottled tea. The company has also created marketing partnerships with City Year, Arbor Day Foundation, Pretty Shield Foundation, Timberland and Ford Escape Hybrid.

Before launching Honest Tea, Seth was Vice President of Calvert Social Investment Fund, managing the marketing and sales efforts for the nation’s largest family of socially responsible mutual funds. His previous work includes managing a corporate initiative to combat child labor for the Calvert Foundation, directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen’s Deputy Press Secretary for two-and-a-half years. Before that, he worked for a year in China (1987-1988) and a year-and-a-half in the former Soviet Union (1989-1990). He is a graduate of Harvard College (1987) and the Yale School of Management (1995).

Seth serves on the boards of Pennsylvania Certified Organic, Environmental Leadership Program, Happy Baby, Net Impact (formerly Students for Responsible Business) and Bethesda Green, an initiative that will implement and showcase sustainable practices in Bethesda, MD. He is an advisory board member of First Peoples Worldwide, a non-profit that promotes the rights and interests of indigenous peoples. Seth’s wife, Julie Farkas, also works in the area of social justice.

Whether hot or cold, Seth finds plenty of ways to incorporate Honest Beverages into his day. Some favorites include an Honest Ade Orange Mango in the morning, a cold Community Green after playing basketball or running, and a hot First Nation Peppermint after dinner.

The History of Honest Tea

1998 -We launched Honest Tea in February of 1998. Our first bottles hit grocery store shelves in June of that year offering five varieties of freshly brewed and barely sweetened tea.
Our first account was Fresh Fields (Whole Foods), which Seth and Barry landed with the batches of tea made in Seth’s kitchen. Eventually, tea production was moved to Buffalo, N.Y. We finished our first year with sales of $250,000.

1999 – We added a few more varieties of our bottled tea in the second year and weathered our share of spoiled batches, learning as we went along. First Nation Peppermint, the world’s first organic bottled tea, was launched, and Decaf Ceylon joined our portfolio as a naturally decaffeinated black tea. By this time we were landing lots of new accounts including Whole Foods Markets, Wild Oats, Giant, Harris Teeter and Food Emporium. We ended our second year at $1.1 million in sales.

2000 -Year three put us into the tea bag business in addition to our bottled beverage business. We added another organic variety, Jakarta Ginger, in the summer months and launched eight varieties of tea bags (five organic). To our delight, we became the fastest-growing bottled tea brand in natural food stores (SPINS), and our sales hit $1.9 million.

2001 – In our fourth year, more than 50% of our offerings became organic. We introduced Community Green, an organic bottled tea created in partnership with City Year, a non-profit organization that brings together young people for a year of community service. Fourth year sales were $3.2 million.

2002 -We introduced Haarlem Honeybush an herbal tea produced in partnership with the farmers’ cooperative in Haarlem, South Africa. In this year we became the best-selling bottled tea brand in the natural foods industry, claiming seven of the top ten best-selling varieties (SPINS). Our sales topped $4.6 million.

2003 – We launched two new flavors, Peach Oo-la-long and Green Dragon Tea and reformulated Lori’s Lemon to create a new line of “a tad sweet” teas. Peach Oo-la-long, the first Fair Trade certified bottled tea and Green Dragon Tea were the two most successful new beverages launched in the natural foods industry in 2003.
Honest Tea ranked #117 on the Inc. 500 list of the fastest growing private companies; we were the highest ranked food and beverage company on the list. We were awarded the “Dream Big Award” sponsored by Inc. and Visa. Sales hit $5.5 million.

2004 -In January, we gained full USDA organic certification on all twelve of our bottled teas as well as all eight tea bags. With this certification, Honest Tea became the only tea company to offer an entire line of organic bottles and bags. We introduced a line of tea in PET-1 Bottles which received rave reviews and won several packaging awards. The tea bag line was re-designed with individually overwrapped bags in response to requests from foodservice accounts. The company was again listed on the Inc. 500 list of fastest growing private companies. Sales hit $5.9 million.

2005 – Honest Tea’s first white teas were introduced in both the glass and PET bottle lines. These included Mango White Tea, Pearfect White Tea, and Vanilla Mint White Tea. Heavenly Honey Green was also introduced. In May, the company made its first foray into a non-tea product with the introduction of Honest Ade Limeade and Cranberry Lemonade organic citrus quenchers. Sales hit $9.6 million.

2006 – The Honest Tea and Honest Ade lineups expanded even more with the addition of Pomegranate Blue (which became one of our top-selling varieties in a matter of months), Just Green Tea and Just Black Tea, two unsweetened fair trade teas. The “Just Teas” barely hit the shelves before being named a Clear Choice Award winner by the Glass Packaging Institute for excellence in packaging. The July issue of Consumer Reports runs a feature story on bottled teas and selects “An Honest Winner”, Lori’s Lemon gets the #1 ranking. Sales hit 13.5 million.

2007- We welcome new investors and board members with the launch of nine new products. New flavors that have already hit the shelves include Pomegranate White Tea with Açaí and the newest Honest Ade-Orange Mango with Mangosteen, both in plastic, along with Sublime Mate (Honest Tea’s first yerba mate drink) and Pomegranate Red Tea With Goji Berry in glass. Our Just Green and Just Black are the first of our teas available in 64-oz. bottles. This spring we will be launching our much-anticipated new line, Honest Kids, with three flavors of low-sugar organic thirst quenchers—Goodness Grapeness, Tropical Tango Punch, and Berry Berry Good Lemonade!

Mark Schiavone founded Member Savings Program Inc. (MSP) in 2003, following a 23 year management career in the Cable and Satellite Television Industry. Prior to forming MSP, he held senior new business development, operations and general management positions with DIRECTV, Westinghouse and the Times Mirror Corporation.

The impetus for the MSP business which focuses on cost savings for small & mid sized businesses came from a simple, yet powerful observation – that small and mid sized companies buy many of the same products & services in their daily operations but usually have little purchasing & negotiation leverage with suppliers. The lack of collective buying power means higher prices and a lack of reporting tools which are offered to larger customers.

MSP offers a turnkey member savings program (affinity program) to membership based groups who wish to provide a value added benefit to their members.

Schiavone’s experience ranges from launching the first Cable Television System in New Zealand to managing start up and growth oriented communication firms in the United States. This depth of operational and purchasing experience has given him the end user perspective from which he operates The Member Savings Program.

Mark holds a BBA from the University of Texas.

Company Overview – MSP is focused on assisting small and mid sized companies maximize their purchasing power and collective cost savings on everyday operational expenses. Our national account pricing has allowed our members to save hundreds of thousands of dollars on Products and Services they already buy!

By joining our group; you instantly have assess to the buying power of the collective group which represents tens of thousands of employees and millions of dollars in spending clout.

Business Summary: BusyEvent is an Event Customer Relationship Management platform that directs the flow of meetings and events and the people and data associated with them. Focused on the corporate and association markets, BusyEvent provides benefits to the event planner, the attendee, the vendor and the event sponsor.
1. Event coordinators access an integrated software & hardware platform to plan, execute, manage and evaluate their activities in real time enabling them to apply the resulting information to their operations throughout the year.
2. Event participants get real-time access to information that helps them leverage their social and business networks and capitalize on previously neglected, or overlooked, opportunities for creating and sustaining business relationships.

Customer Problem: Legacy event management tools are complex, niche-focused, expensive and disconnected. To run a modern event, event coordinators have to oversee 3-5 companies supplying individual pieces or, manage the details using spreadsheets, post-it notes and an overwhelming number of phone calls and emails. Regardless of the approach, they lose valuable data and can never access actionable information until it’s too late to impact their event. Similarly, event participants rarely realize the lead, learning, connectedness and relationships ROI they are seeking.

Product/Services: The BusyEvent platform is composed of three independent and interconnected modules that can be utilized individually, or as an integrated suite of tools. beOnLine is used to invite, register, process ecommerce, create self-managed web portals and automate communications. beOnSite supports the live environment with pre-integrated, self-aware and secure wireless computers, servers and Event Bookmarking devices. beIntouch turns event data into real-time, actionable, business intelligence that empowers 1-to-1 communications via email, the web, SMS, IVR/voice, digital signage, print and fact-to-face meetings. Simultaneously, the Event Bookmarking system helps participants build business relationships via social networking platforms; LinkedIn.com.

Dave Scammell joined Sohonet in 2001 after leaving Quantel, where he had been responsible for Strategic Development.  He graduated from Brunel University with a degree in Physics and Electronics, and brings an understanding of engineering issues to the commercial environment of the media production industry.  He has considerable international experience, and this has been used to expand Sohonets operation dramatically in the last 4 years.

Dave successfully negotiated a Management Buyout of Sohonet in 2003, and Sohonet now has a true worldwide operation, with clients in Australia, New Zealand, Los Angeles, New York, London and mainland Europe.  As a profitable, privately owned company Sohonet provides the largest and most flexible solution for secure, high-speed connectivity for the media industry.  Sohonet has offices in Sydney, Los Angeles, London and Pinewood Studios.

Lorin Beller Blake is the founder of Big Fish Nation, a year-long business development program that leads entrepreneurs toward maximizing their lives and business goals using a unique combination of teleclasses and one-on-one coaching delivered by highly trained business coaches. As a Big Fish herself, Lorin understands the importance of a balanced well-being in order to have a big impact in the world. Author of From Entrepreneur to Big Fish: 7 Principles to Wild Success, Blake encourages readers to integrate hard core business skills with spiritual principles to break through that glass ceiling. Big Fish Nation recently established a media relationship with Pink Magazine you will find us online, in their magazine and in their eblasts as supporters of PINK Magazine, who works to empower women to be a success.

Like many of the Big Fish she works with, Lorin was ready to stop working for someone else, and make life work for her. She left the corporate world to pursue her dream of coaching fellow-entrepreneurs toward redefining their visions so they too can make a “big splash” in their lives and businesses. Lorin formed Big Fish Nation in 2004 and since then Lorin has been fulfilling her dream—sharing her Big Fish principals with thousands of entrepreneurs nationwide through her innovative program which as been promoted nationally as a “Zen approach to business”.

Topics Lorin has expertise in are:

• 7 Principles to Wild Success
• How to use a Vision to create Success
• Goal Setting: using a one page plan for an entire year!
• Sales and Marketing: doing it daily successfully!
• The Age of the Woman: Creating Balance and Success.
• The power of Choice. The Power of Responsibility.
• Live Fully but first, Boldly Act.
• How healthy are you? Look at your business.
• Success is found in a Paradox.

About Lorin Beller Blake
Blake entered the professional world a spirited entrepreneur in the health and wellness field working as a stress management and goal setting trainer, and counselor. As a business-savvy industrialist, Lorin successfully co-founded and developed Global 2000, one of the first local internet service providers in the country. She later sold the company and stayed on in the new company, BiznessOnline, as the Vice President of Sales and Marketing. There she played a major role in advancing the company by acquiring and integrating more than 13 companies in over two years while working on the team to take the entity public.

Big Fish Nation and Lorin Beller have been nationally recognized by Investor’s Business Daily and was named one of the Top 30 Female Executives of 2004 by Female Entrepreneur Magazine. She has also been a featured speaker for Sales & Marketing Executives International (SMEI), the Internationally known Young Entrepreneur Organization (YEO), Canada’s Women in Business National Expo and she is a co-host on the Kathryn Zox Radio show on Voice America weekly.

Contact Lorin Beller Blake: Call: 512.266.2196 Email: Lorin@bigfishnation.com

For more information see: http://www.bigfishnation.com http://www.lorinbeller.com Book: From Entrepreneur to Big Fish: 7 Principles to Wild Success

These interviews will be edited and posted on SBTV.com and here on http://www.smallbizamerica.com within the next week or so. What a passionate group of new media pros!

This area is developing so quickly. Some of the companies literally launched at the event itself!!! There are so many ways to tap into the business of blogging and podcasting. There are many themes: the convergence of content and search. The ability to news feeds into your site or blog. The ability to tweak content in real time to optimize search.

There are new tolls for webinars, conferencing, recording. Experts to help you design and publish your own podcasts. For monitoring and analyzing traffic and audience. Simple approaches to monetizing your site with videos. Online QVC- like sales tools with video. The variety and innovation was endless and very exciting.

Look for our Blog World Expo Podcast Series as I post them here and on http://www.SBTV.com.

This experience inspired him to launch Entrex: The Entrepreneurial Exchange (http://www.entrex.net). The place to find, research, track, manage and invest in private companies. Entrex’s attention from the traditional and alternative investment community stirred the creation of the Private Company Index (PCI), a real-time tool used by the financial community to benchmark private sector performance.

Stephen’s work building Entrex led him to secure various Provisional Patents from the United States Patent and Trademark office. He authored a “No Action Letter” request to the SEC and asked Hank Paulson, United States Treasury Secretary, to establish a governmental regulatory framework to create a U.S. based Alternative Investment Market for private companies.

Here are the Eight Steps To “Reality Marketing”:

* Narrow Your Focus

• Understand The Pains of Your Target Market
• Develop Your Company’s Unique Solutions
• Create A “No Risk” Offer To Get Them Involved
• Capture Their Contact Information
• Create A Marketing Machine
• Talk To Them Regularly
• Plan It In Advance

Strategy Before Tactics:

Basic Strategy Questions:

1. What are the company’s revenue goals over the next 12 to 18 months?

2. Who is the exact target audience that will purchase your services?

3. What pains and problems does this target market have when they purchase services like yours?

4. What solutions does your company provide to cure those pains?

5. How are those solutions remarkable enough to start a buzz and make you different from the competition?

Using social networks to build brand is now at the forefront of brand and business building.

Coming soon, we’ll be adding a whole bunch of new features to Smallbiz Central over at www.SBTV.com. Along them, a media uploader and dynamic Profile Page, so you can “broadcast yourself” and your business. Moving forward, as the co-architect of Smallbiz Central, I’m thinking a whole lot about how to help small business people using social media. There are so many social networks our there that the challenge is provoking alot of reflection and strategic probing. 

In Groundswell,  the book by Charlene Li and Josh Bernoff, “broadcasting” is likened to “shouting”. This  of course refers to the traditional, old school advertising method: “telling the customer what to think about you and your brand”. The new school is one of engagement and participation, and above all…authentically solving your customers needs.

So, to really get started and into this social technology thing for your business, you’ll need to know define and/or redefine your business objectives. Of, course—you should do this habitually anyway! Then, you’ll need to determine how you want to set up your social media platform to achieve your objectives. Selecting blogs, discussions and even creating podcasts or video clips are a few of the mediums available. But, remember…you need to determine what combination of approaches, and tech—strategies will engage your customers. And aligned wth the technique you choose, you must decide how you will interact as well. What will be your voice? And how are your designing and “framing” the game.

Groundswell (a fascinating read) really takes this thought process apart so one can apply the ideas. With social media, you can decide how your game will be played. Will you be using a blog ad discussion to LISTEN to your market, to TALK TO your market, or to help them solve their problem? Three basic examples of how you might choose to frame your own game. 

One powerful feature that I plan for future releases will be the ability to start your own group on Smallbiz Central. This will enable you…the small business owner to full embrace and maximize the potential of our SBTV social network. It will put you at the center of a conversation you can design and frame to meet your objectives. It will allow you to plan and impliment your own web-tech strategy to build your customer relationships in a way that matches your brand persona, and meets your stated objectives. 

As a senior level executive, consultant, lecturer, author and board member, Ron Mattocks has served nonprofits in all sectors, with annual gross revenues ranging from $2 million to $2 billion. The founding principal of Mattocks & Associates, a consulting firm focused on helping financially distressed nonprofits, Ron is passionate about building financial strength for nonprofit organizations. He has over thirty years experience enhancing bottom line performance of medical societies, associations, health and human services organizations, health care providers, private schools, universities, and faith-based organizations.
As the author of a new book, Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities and Build Financial Strength (Wiley, April 2008), Ron presents the guiding tools for America’s 1.4 million nonprofits to build long term fiscal strength that will enable nonprofits to fulfill their missions.

The Zone of Insolvency educates board members who have never even heard of the Zone of Insolvency. The book includes:

• Sample action plans for any organization’s predicament, whether solvent, in the Zone of Insolvency, or insolvent.
• 10 real-life case studies of nonprofits that have had to confront the Zone of Insolvency and how they each approached the issues, assessed danger spots, acknowledged shortcomings, and committed to an action step.
• Tips on fundraising hazards, including donor-restricted gifts, charitable gift annuities issued by nonprofits, commissions involving fundraisers, and donors turning into creditors at bankruptcy.
• Sample board policies covering the key areas that all boards should have a clearly written policy on, such as conflict of interest, review of grants and proposals, borrowing of funds, and purchase authorizations.
• 60 charts plotting performances of financially strong and weak organizations

Our guest on this segment of the Smallbiz Brain believes that companies are at risk. Joe Roberto is the head of Sales and Marketing at Shred-Tech, a company that specializes in “information destruction” and recycling. The risk is identity theft. We hear about this all the time in the media, and thought it would be productive to talk to an expert about what is at stake when companies leave their waste baskets and recycling bins full with documents.
To help us understand the risks of identity theft for your business—- joining us on the line is Joe Roberto, VP of Sales and Marketing at Shred-Tech, Joe welcome to the program…

Our guest on this segment of the Smallbiz Brain is an expert who has identified THE ONE problem, that, when addressed, makes solving all the others problems easier to solve. Beyond that and even better—he has a solution.

Gary Harpst is a true thought leader and over a 20 year period including 100 man-years of research and about 20 million in funding, has recognized a single problem-cycle that appears across the spectrum of small and mid-sized business. He’s says that with recognition of these cycles, business owners can better balance their strategy with the execution of that strategy—what he says is at the heart of business problems and issues.

Gary’s company, Six Disciplines is dedicated to help business organizations systemize and plan for balancing their strategy and execution so they can move from “fire fighting” to strategic planning for controlled growth.

First, we can fall in love too easily. Often, that first great idea that resonates takes over in our minds, and we can’t let go. We’re in love. But, there are other fish in the sea. The other tendency is that we can generate so many ideas that we become completely overwhelmed, dredging through a puddle of possibilities with no answer in sight.

I recently interviewed author Michael J. Gelb, who is an expert on the great inventor of our time, Thomas Alva Edison, and the co-author of the book, Innovate Like Edison. During he and co-author, Sarah Miller Caldicott’s study of Edison’s methods of innovation, they discovered his ability to employ“kaleidoscopic thinking”. I call it the K-Factor. Edison believed that if you need to come up with one great idea, then you should come up with many great ideas. Edison did exactly that. He referred to his own mind as a Kaleidoscope. We can do this too.

Harness our natural entrepreneurial tendency to generate endless great ideas, and, by peering at them as if they were in a kaleidoscope, with critical thinking, we can then isolate and select and one great idea that is the perfect fit. Then mold it carefully for the particular challenge at hand. Keep all those other great ideas alive in your K-file for future consideration, you’ll want to refer back to them from time to time, to peer back into your process.

As an entrepreneur, you should celebrate your ability to create a multitude of great ideas. It’s your gift. But…don’t fall in love too soon. And always remember the K-Factor.

David Wolf is the manager of Radio, Podcasting and Social Media at SBTV.com—-The Small Business Television Network. http://www.sbtv.com. Email him at dwolf@sbtv.com.

When it comes to the world of visual things on the planet—our guest on this segment of the The Brain is a definitive expert. Since 1981, Maggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. She had been published in every major design magazine including Communication Arts, STEP, Print and Graphis.

Maggie’s new book, “Decoding Design” reveals how common symbols resonate at a gut level. The book includes deconstructions of famous logos and examples of variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning. All of which will inform the next sign or logo you produce for your business, no doubt!