With KaCHING (Wiley; July 2010; $24.95), Comm returns to his roots, outlining the fundamentals to building a successful online business. In his accessible style, Comm walks the reader through the various online avenues of starting your business, promoting it, and inevitably, making money from it.

• Seven web content types that work together
• People who can help you generate content that gets hits, mailing lists, and merchandising
• Advertising strategies that connect you with contacts, partner sites, and customers
• YouTube, webinar, and other online video tools
• Branding approaches that speak to your customer base
• Search engine optimization (SEO) tips that get your web site and business more attention

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go KaCHING! It’s also important to create an overall strategy with these tools that will maximize your time and web usage.

1. Why did you write this book, Putting Your Best Book Forward?
2. Chapter 1, “Leveling the Playing Field”…what do you mean by this?
3. Are the days of getting an agent and a big publisher going away?
4. Chapter 3-” Setting Up Your Publishing Company”—I know you often recommend that authors set up their own publishing company. What are the advantages to doing this?
5. You’ve written that you love to see authors approach their projects as a self or independent publisher. Why is this the method you recommend?
6. What do so many authors seem to underestimate about this process-writing, creating and marketing a book?
7. In the book, you walk the reader through the process of taking a manuscript to a book and beyond. Walk us through what you, The Book Shepherd, does through each stage of production…
8. Let’s talk about distribution. What has been the traditional model for authors and where is it going?
9. Where can we find your book, “Putting Your Best Book Forward” to learn more?

ACH Federal provides banks with a simple Web-based technology platform to securely process ACH transactions through a terminal that provides direct access to the Federal Reserve. The outsourced solution enables banks to mitigate risk, reduce costs and drive better organizational efficiency. The automated platform meets the highest federal security standards, and uses multi-factor authentication and best-of-breed data encryption technology for all transactions. Founded in 2007, the company is privately-held and based in Chattanooga, TN.
ACH Federal provides a simple and secure Web-based solution for mid-tier and community banks to reduce the risk from processing electronic payments, while decreasing costs, increasing efficiency and leveling the playing field to compete against larger financial institutions.

1. You mention that you’re in sales and marketing market research- with the changes in the economy over the last few years, what are some of the primary changes and differences you are seeing in the market?

2. You mention now that there’s a distinction between traditional lead generation vs. what you refer to as “demand creation”. Can you explain that concept further?

3. So how do companies go about getting the information they need, in order to do demand generation?

4. How can companies uncover some of this information?

5. You also say that selling is now a two-step process- can you elaborate?

6. I know Verity also has a focus on win-loss sales analysis- what are the primary reasons you’re seeing for companies not winning sales in the current economy?

7. Where do sales training vendors play into today’s market? Are they changing in response to the increasingly difficult sales environment their customers are facing? What is their advice and has it changed in light of the economy?

8. What other trends are you seeing?

1. As you work with individuals, or speak with groups right now, we’re together in mid 2010-what is the zeitgeist out there-what are people’s fears right now?

2. One of your books of course is entitled, “Fearless” When you talk about moving toward a fearless approach to life-what might that look like?

3. Since so many or our listeners are business owners or entrepreneurs-what are some of the themes you work with that may be helpful to them as they do this courageous thing everyday that we call small business!

4. Another of your books is called, Zen Miracles-tell us about this. What is a Zen Miracle?

5. Coming to peace with loss and change. How do you approach working on this, and what are some of the key themes we can point to?

6. I wanted to spotlight the work you do around the practice of meditation. In someone’s life and in their professional endeavors-how is the practice of meditation transformational?

7. You are doing talks, workshops and trainings-Tell us about the work you’re doing right now at the Enlightened Living Institute, who you’re working with in terms of your clients.

8. How can our listeners can learn more about the work you’re doing?

In the course of her career as a broadcast journalist, Nance won four regional Emmy Awards. As a national Westinghouse Broadcasting executive and as Editorial Director of WBZ-TV and Radio in Boston, she launched national initiatives including the Designated Driver Program. She also developed the award winning For Kids’ Sake and Time to Care community action campaigns, which generated a $20 million dollar profit center for GroupW Television in over 100 cities. In the spirit of “doing well by doing good” these campaigns were the precursors of socially responsible business programs and inspired customer loyalty as well as public-private partnerships on behalf of children and families.

Before entering television, Nance was press secretary to the late U.S. Senator Paul Tsongas during his long-shot campaign for the coveted Senate seat in Massachusetts and remained on his staff once he took office. She honed her listening skills as an award winning news writer/syndicated producer at CBS Newsradio in Boston- juggling fast-moving stories in the 24/7 environment of live newsradio during the turbulent times of the mid-1970’s.

As a leadership educator, Nance provides strategic counsel, workshops, customized problem solving programs, and one-on-one executive mentoring. Her clients have included Gibraltar Private Bank & Trust, Young Presidents Organization (YPO), Florida International University, Cone, Inc. (an Omnicom company), OCEANAIR, Serono-Pfizer pharmaceuticals, Baptist Hospital, Sylvester Cancer Center, Harvard School of Public Health, Whole Foods Markets, The Robert Wood Johnson Foundation, and numerous executives who seek her counsel. Hospitals across the country ask Nance to present Grand Rounds and professional development programs, and thousands have attended keynotes and “communications first aid” workshops.

Nance is a Trustee for the American Association for Cancer Research and is a Fellow of Florida International University’s Center for Leadership and a clinical adjunct faculty member for the College of Business Administration. She has served on boards for City Year, the youth service organization which became a model for AmeriCorps, and PE4Life, a national children’s fitness initiative.

Nance’s previous book, Healing Conversations: What to Say When You Don’t Know What to Say (Wiley, 2002) has been published in twelve languages. She is a graduate of Tufts University with a B.A. in Political Science and credits her time there with honing her ability to ask questions that don’t immediately have answers and to go beyond boundaries to explore new possibilities. She lives in Massachusettes, surrounded by the inevitable rise and fall of the tides—and prizes that time when the tides turn as a daily reminder of the power of a pause.

ABOUT MURRAY SMITH

Co-author of the New York Times, Wall Street Journal and Amazon best seller, The Answer, Murray Smith bought the Indian Motorcycle trademark from bankruptcy and built it into the second-largest U.S. motorcycle company in the world, with sales exceeding $75 million in the first year and a business value of $300 million.

He has served as owner, director and officer for 13 companies in the technology, hospitality, retail, franchising, media, consumer products, training, energy, e-commerce, software, consulting, and entertainment industries and has a long record of building businesses, and turning failing corporations around. He has also authored and developed a comprehensive business-growth system, Attract More Clients that has helped numerous businesses. His passion for helping businesses grow has affected more than 50,000 businesses worldwide in growing their sales, revenues, profits and value. Murray loves seeing other business owners succeed beyond their wildest dreams and his track record proves it. Speaker services include live events, workshops, ask the experts sessions, Internet conferences, radio shows and expert interviews.

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Clate joins us on the line now from Infusionsoft Headquarters in Phoenix, Arizona-Here are the questions guiding the discussion…

So, you and co-author Scott Martineau team up to write this book together. As you began the process of assembling the ideas What was the core idea. What was your sense of the gap you might fill with this book?

Why are small business owners subject to going crazy?

One the things that struck me about the book is that your really talking about the whole person here-not just the business person. Is part of the “movement” here a trend towards achieving a constructive work-life balance?

I recently connected with Craig Jacobson, an associate of yours and of Infusionsoft. I interviewed a classic brick and mortar business owner-he does furniture rehab and re-upholstery work in San Diego. I was struck how classic, old school business guy would embrace the idea of automating his sales process! A re we seeing more sales automation move offline-is this a trend?

When I saw you out at InfusionCon-your annual event, I asked you about the eco-system of partners you have created with Infusionsoft-this diverse interlocked network of referral and functional partners—-was this an intended or unintended consequence as you grew Infusionsoft?

Back to the book, tell us about the structure of it, what would you like readers to take away most?

Where does sales and marketing automation go next, give us a glimpse around the proverbial development corner….

Originally born Richard Lowell Madden in Anchorage, Alaska, Christopher Lowell was destined for creative greatness. Son of a professional carpenter and cinematographer father and a mother who constantly worked to make a nice home on a limited budget, Christopher was raised in an artistic and fun-loving environment. Trained as a classical pianist, Christopher left home at age 9 to join the Southern California Boys Choir where he played until the age of 17.

Christopher tried his hand at acting and was a self-proclaimed “starving artist” throughout the 1970s. Eventually realizing that his talent was more useful off-stage, Christopher started designing everything from entire sets to individual costumes for numerous stage productions in both New York City and theaters across the country. With his eye for drama and his creative flair, Christopher decided to take his skills to the corporate world, where he successfully developed and created award-winning television and print ad campaigns for a variety of companies.

In 1992, Christopher opened the doors to his first home arts center in Chagrin Falls, Ohio. For the next four years he taught, encouraged and inspired average people to take charge of their lives and design dilemmas with his winning “you can do it” attitude. His ambition to reach more people drove Christopher to produce 10 years of programming for the Discovery Channel which included Interior Motives with Christopher Lowell, Wall to Wall and The Christopher Lowell Show for which he won an Emmy. Today, Christopher is the host of Work That Room with Christopher Lowell on the Fine Living Network, a part of the Scripps Howard family of networks which also includes HGTV.

Christopher heads Christopher Lowell Enterprises, the parent company to Christopher Lowell Productions and Christopher Lowell, Inc., the design, licensing and marketing arm of the consumer product division. His partners include many of America’s most respected retailers and manufacturers including Jo-Ann Stores, Office Depot, Smith+Noble, Simplicity, and PK Lifestyles. Christopher has helped the mass consumer take the guesswork out of home décor by providing concrete solutions.

An expert at smashing barriers-especially those that stifle creativity-Lowell offers ideas and provides inspiration so that consumers will have the courage needed to create the house of their dreams, starting with design and decorating and expanding into cooking, flower arranging, gardening and other subjects. He spreads this message in various ways – through his design shows, through his books (Seven Layers of Organization, Seven Layers of Design, The Hassle Free Host, You Can Do it: Small Spaces, If You Dream It, You Can Do It, and One-of-a-Kind Decorating Projects) and through his array of licensed consumer products: branded furniture, lighting, window coverings, and fully coordinated fabric and trim options.
Christopher Lowell can also be found online at the highly trafficked http:www.christopherlowell.com website or http://www.officedepot.com/christopherlowell. His radio show can be heard here for fans, shoppers and anyone surfing the Web to be entertained, educated and enlightened.

Reflective of his inspiring “You can do it!” mantra, Christopher Lowell says, “Remember that fear is the number one reason why things remain the same in the home. Where there is fear, there is no creativity. By dispelling fear, you unleash your creativity. Your environment should be a reflection of who you are. This has less to do with money and more to do with your spiritual well being. We are how we live. Who knew?”

In 2005, with over 9 years experience working for nationally known companies such as IBM, Carnation International and Capitol Records, Christy decided that it was time to follow a lifetime calling to help small-business owners learn to prosper doing the work they love. Considered an expert in small business, Christy has been interviewed by the Los Angeles Times and the Scottsdale Daily Progress, among others.

Throughout her career, Christy has received numerous honors. She won several regional managers awards during her tenure with IBM, has been honored by the Arizona Small Business Association, received the advanced Toastmasters Silver designation and earned her Certified Professional Co-Active Coaching (CPCC) certificate from the Coach Training Institute and her Associate Certified Coach (ACC) certificate from the International Coach Federation.

In 2005, Christy formed Clarity To Business, a coaching and consulting practice. To date, she has worked with over 300 small-business owners, from artists to real estate agents, helping them to both do what they are passionate about and to make a profit.

Christy is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. This user-friendly book shows people who are passionate about their work how to succeed in the business side of business. She is currently at work on You Hate to Market, and What To Do About It, which will be available Fall 2010.

Darshan G Shanti is an expert in human motivation, rapid transformation and helping people eliminate unwanted, self-destructive behaviors in hours, not years. He is an author of three books workshop facilitator, transformational speaker and he is the founder and President of Freedom Incorporated, Inc.

He has a unique ability to very quickly empower participants to change their own mind about who they are, what they want and what’s possible. That leaves them free to make new decisions, take new actions and create new, powerful and fulfilling lives.

Across North America, he has worked with over 30,000 people from many diverse industries and backgrounds to help them find their hidden potential, purpose, passions, dreams and desires so they may experience true freedom in their lives and big success in their business.

His personal mission is to reach out and help at least 25 million people through his books, seminars, audio/video programs to discover and replace their core, limiting beliefs, blocks and barriers so they have the freedom to live the powerful, fulfilling and magnificent lives they truly deserve.

GoBig started in 2005, and has 250,000+ startups and 20,000+ investors Members. Go BIG is the largest online network that connects entrepreneurs with investors and lenders. Over 180,000 businesses have used Go BIG to find funding.

We’ve been featured in numerous major publications. We work like Craigslist in the sense that you can post an ad which can be viewed by anyone, and also have a LinkedIn feature where you can contact other members that setup their profiles.

Here are some of the questions that guided this interview:

1. Take us back to 2005, what were you doing professionally and what lead to the inception of GoBigNetwork.com?
2. How does the GoBigNetwork.com work?
3. Are there particular types of businesses or sectors that you tend to serve more than others?
4. What is front and center for you at gobignetwork.com-what are some of the areas you’re focused on developing right now?
5. The company was founded in 2005—-How did the 2008-2009 and beyond credit environment affect the quality or quantity of lending or investment activities change from your perspective at gobignetwork.com—-give us the color of what you saw happening…
6. How did this structural change in banking and credit markets affect or even inform the way GoBigNetwork.com serves its members?
7. As you talk to Members-what are some of the themes or challenges you’re hearing from them right now with respect to the business credit and investment market?
8. How can a business get started at GoBigNetwork.com?

1. Take us back 27 years. What did the organization, then Co-Op America look like in its early stage?
2. Has the focus or mission evolved or is it principally the same as it was in the beginnings?
3. What is the scale of the organization in terms of staffing, local, and budget?
4. What is number 1, 2 and 3 on your radar right now in terms of your focus?
5. You’re the author of Green America’s Guide to Social Investing, with over a million copies in print and also the popular Guide to Community Investing. For listeners that might not know or are simply not yet thinking in these terms-what IS social or community investing?
6. Tell us about the event cycles and publications-let’s walk through them each if we can… Green Festivals, the Green Business Conference, National Green Pages and Real Green.
7. Green America operates the nation’s largest green business and green consumer networks. What is the Green Business Network and how does it work?
8. Give us your take on what’s happening in terms of the economic structural shift that we are experiencing-not only as a nation but as a planet. What can you say about the past 150 years or so and what it was about for us, and give us your vision for the new guiding themes we need to embrace going forward.
9. Give us the “color“of the climatic changes and trends-what do we not understand about the nature of the climate change and the pace at which it is occurring?
10. We’re sitting together in early June of 2010, top of mind is the BP disaster. How do you frame the impact of this event historically, and beyond that, is this a major tipping point for a potential range of new activities for Green America and for the planet?
11. You will be a featured key-note at the upcoming Slow Money event beginning on June 9th in Vermont. How do you characterize the importance of the Slow Money “movement” given the work you’ve been doing for nearly 30 years?
12. As a key note there—Give us a preview-what will be your main message?
13. Where can our listeners learn more about the work you’re doing at Green America and about how they can participate?

Contact Information: Green America
1612 K St., NW, Suite 600 W DC 20009
202-872-5307
alisa@GreenAmericaToday.org

Since 1983, Gary has overseen Stonyfield’s phenomenal growth, from its infancy as a seven-cow organic farming school to its current $330 million in annual sales. Stonyfield has enjoyed a compounded annual growth rate of over 24% for more than eighteen years, by consistently producing great-tasting products and using innovative marketing techniques that blend the company’s social, environmental, and financial missions. In 2001, Stonyfield Farm entered into a partnership with Groupe Danone, and in 2005, Gary was named managing director of Stonyfield Europe, a joint venture between the two firms with brands in Canada, Ireland, and France.

Previously, he directed the Rural Education Center, the small organic farming school from which Stonyfield was spawned. Before that, Gary had served as executive director of The New Alchemy Institute- a research and education center dedicated to organic farming, aquaculture, and renewable energy. Prior positions include serving as a water-pumping windmill specialist and an environmental education director with the US Fish and Wildlife Service. He also authored books on wind-power and organic gardening.

A New Hampshire native, Gary was one of the first graduates of Hampshire College in Amherst, MA, and has received eight honorary doctorates and was named a Gordon Grand Fellow at Yale University.

Gary has won numerous awards for corporate and environmental leadership, including Global Green USA’s “1999 Green Cross Millennium Award for Corporate Environmental Leadership.“He was named “Business Leader of the Year” by Business NH Magazine and “New Hampshire’s 1998 Small Business Person of the Year” by the U.S. Small Business Administration. More recently, 2009 was a year of big wins as Gary was named one of “America’s Most Promising Social Entrepreneurs” by Business Week magazine, Stonyfield was chosen “Business of the Year -Manufacturing “by Business NH magazine and Stonyfield won an EPA Clean Air Excellence award. Gary also is featured in 2009’s most successful documentary,“Food, Inc.”

Gary serves on several corporate and non-profit boards including Applegate Farms, the Dannon Company, Honest Tea, Peak Organic Brewing Company, The Full Yield, Climate Counts, Stonyfield Europe, Ltd, Glenisk, Ltd and the Danone Communities Fund. He is the chairman and co-founder of O’Naturals, a natural fast food restaurant company. He served on the advisory panel for Newsweek magazine’s Global Environmental Leadership Conference and as an Advisor to Renewal Partners LLC, Solera Capital, the Heinz Center Leadership Summit and the Corporate Ecoforum.

He is the head coach of a Girls U17 travel soccer team and the Assistant Coach of the Concord (NH) High School girls varsity tennis team, both of which keep him humble and certain that he still has much to learn.

Jeffrey’s latest book has sort of wake up and remember why you’re here-grounding and small-business-fundamentals sense to it. I could almost recommend a business owner scan these chapter heading while drinking their morning coffee every morning!

Jeff is the founder and President of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation enhancement,
selling skills training, branding, and various applications of a proprietary value-selling methodology called dollarization.

1. To set the groundwork for this segment—-When you talk about what it means to be a “local” business-there’s a 2 part distinction to be made here-correct? (ownership and location)

2. To see what a “culture of sustainability” might really look like let’s travel together and pay a visit to Bellingham, Washington-2 hours north of Seattle. What does Bellingham have RIGHT about how to attract and retain global businesses.

3. Let’s talk about the idea of LOCALIZATION & SUSTAINABILITY. Themes include:

• Non locally owned companies-more difficult to regulate (environment).
• Local accountability
• Lower “cost” due to ease of shipping locally

4. The Idea of Prosperity with Localization

• First, the immobility of local businesses means that economic development efforts focused on them are more likely to produce enduring results.
• The $13/$45 idea in terms of dollarization within a community.
• Creative Economies-diversity, fun, socialiation and innovation

5. I wanted to spend some time with you on the subject of capital inflows into local, micro enterprises. What are some of the challenges here and given the local dollar spent ratios—-is their a vision for how we might infuse say stimulus money or otherwise into these businesses?

6. Let’s talk about efficiencies-perhaps a jump off point would be the subject of foods-logistics. What is some of the thinking around finding economies of scale that say a Sysco Foodservice System has verses the matter of shipping smaller quanities within a local market system? How do we get there?

7. Finally, there is the idea of competition. How can local businesses compete with the non-locally owned big boxes? (banding together?) And…can they find a way to coexist with the big guys?

Articles from Michael Shuman:

Michael_Shuman_Article.pdf
MichaeShuman_SOW10.pdf

In a delightful step-by-step fashion Gelb guides readers to express their experience of wine in poetic terms. He shows how to do this in a way that makes it easy and fun to share this exploration with family and friends or more formally as an organizational team-building exercise.

Gelb shows how the love of wine inspired the Ancient Greeks, Renaissance Masters and America’s Founding Fathers as he guides you to become part of this enlightened wave of culture. And he illuminates the greatest wine-inspired art, architecture and music.

The book also provides a clear introduction to all the basics of “left hemisphere” practical wine knowledge, including:

• A confidence-building, user-friendly guide to wine etiquette.
• Savvy advice on how to purchase fine wines at great prices
• The WINO Principles: Essential things to remember when matching food and wine
• The 7 Wine and Food Pairings You Must Experience Before You Die.

Gelb’s hilarious “Wine Geek Jargon Guide” and his thoughtful review of the most useful resources for wine lovers help to make this a powerful consumer guide as well as an unequivocally unique creative approach to wine enjoyment.

This book offers an ideal introduction for novices, and aficionados will discover a new twist to appreciation and enjoyment. All readers will find a wonderful way to bring people together in an inspiring fashion.

Tasch is Chairman Emeritus and former CEO of Investors’ Circle, a network of angel investors, family offices, social purpose funds and foundations that since 1992 has invested $133 million in 200 early stage sustainability-promoting ventures and venture funds. During much of the 1990s, he was Treasurer of the Jessie Smith Noyes Foundation, where, as part of an innovative mission-related venture capital program, a substantial investment was made in Stonyfield Farm, now the world’s largest maker of organic yogurt.

He has worked as an entrepreneur, venture capitalist, board member and consultant with such organizations as Prince Ventures (a healthcare venture fund), Healthdata International, CERES (the Coalition for Environmentally Responsible Economies), National Mentor, Greenway, the Gordon and Betty Moore Foundation, Northwest Area Foundation, CIMMYT (the International Maize and Wheat Improvement Center), Chelsea Green Publishing and The Farmers Diner.

Woody’s involvement in food dates back to 1979, when he developed a case study program at The International Maize and Wheat Improvement Center (home of Norman Borlaug’s dwarf wheat and the Green Revolution); he co-authored Food Production and Public Policy in Developing Countries (Praeger Special Studies, 1983).

He has been founding Chairman of several NGOs: the Community Development Venture Capital Alliance (supporting over 100 small-scale venture funds that target economically disadvantaged regions), Sustainable Nantucket (environmentally responsible growth management on Nantucket Island) and the Nantucket Education Trust (affordable housing for teachers). Articles, interviews or profiles have appeared in Ode, Christian Science Monitor, Hemisphere, Green Money Journal, Amherst Alumni Magazine, Resurgence, Andover Review, Utne Reader, More Than Money, Il Sole-24 Ore (Italian financial press) and Steering Business Towards Sustainability (United Nations University Press). He is a frequent speaker on regional and national public radio programs and at various socially responsible business and sustainable agriculture venues, including Social Venture Network, SRI in the Rockies, Green Festival, Bioneers, BALLE, Slow Food and NYU’s Reynolds Program on Social Entrepreneurship. He is the author of the recently published Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered.

Woody graduated in 1973 Magna Cum Laude from Amherst College, where he won the Collin Armstrong Poetry Prize.

1. Did you always want to get into media and publishing?
2. What inspired you to move into consolidating your expertise into the Skinny On Series?
3. (Inspired by the widely celebrated Japanese literary form, Manga)-Tell us about the DESIGN character of the Skinny Series-how are these books different from others?
4. How do you choose the subjects to cover with the Skinny On series books?
5. What do you think “worked” in your book, Confessions of a Real Estate Entrepreneur ? Why did it do so well.
6. Some examples from the series include….