The Entrepreneurial Mind with Bruce Freeman

Professor Bruce, The Small Business Professor’s commentary on email marketing and e commerce for small business.

Professor Bruce (Bruce Freeman) joins us for a quick update about the work he is doing.

Professor Bruce Freeman joins David Wolf to share ome results from the Brother International Small Business Survey and his insights about the state of small businesses and about the state of mind SB owners need to maintain to survive during these tough times.

Professor Bruce considers how to consider your options…

Moral of the story: With one tuchus, you can’t dance at two weddings. Establish priorities and focus on what’s important and don’t be penny wise and pound foolish.

The moral of the story has been stated – using effective marketing devices to bolster your image. But today I’d like to add a comment about our current economic times. We have just bailed out our financial and auto industries (and G-d knows who else) to the tune of 800 billion dollars We’ve sent a great deal of our manufacturing overseas. But you can put your economic fears aside as I can assure you we make the best gourmet dog biscuits right here in America.

Two possible morals today. You can stretch the rubber band, but don’t break it OR to paraphrase the great George Bernard Shaw, the progress of the world depends upon the persistence of the unreasonable man.

I’ve found the three most important things in battling adversity are determination, hope and a sense of humor. My grandmother who fled religious persecution and arrived in America just in time to raise 5 children during the Great Depression of the 1920’s often said to me “You only have two choices in this world, you can laugh or you can cry”. I’ve chosen to laugh.

Believe in your dream, envision success and dedicate your energies to a positive outcome.

What is basic to you may not be basic to others. Find a few understandable ways to explain what you do and show value.

Perseverance. In my opinion, you only fail when you stop trying.

Always be out there. You never know when opportunity knocks. Think out of the box.

You are not the definition of your last job. You are many things to many people: father, husband, mother wife, son, daughter, friend etc. Keep your perspective and maintain your balance.