Profile: The Brand Ascension Group
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The Brand Ascension Group is a multi-faceted, experiential branding firm. We partner with those organizations that want to achieve transformational and sustainable brand success from the INSIDE OUT. We do this by guiding them to define, create and build compelling experiences that engage and inspire customers, employees and relevant stakeholders.
Our work with clients consists of progressive brand-building tools along with pioneered, step-by-step methods to help businesses elevate their brands through conscious branding practices. We deliver our brand-building processes in innovative on-line (virtual) and on-site platforms for companies as requested. Our consulting and training cultivates strong brand cultures that understand why every thought, every action and every decision by every employee in the business supports the brand promise. This internal collective-consciousness creates a powerful paradigm shift within the energy of organization and manifests congruent customer perceptions.
Through our innovative methodologies (Brand DNA—Dimensional Nucleic Assets® and The Brand DNA JourneySM), we educate our clients on the power of human perception and how to implement consistent, relevant, and distinctive behaviors that affirm and build the value of their brand.
Both have authored eBooks, The 6 Myths of Small Business Branding, and, Getting Your Employees on the Brand Wagon. They are currently co-authoring their next book: BRAND DNA, DEFINE, CREATE, and BUILD your DIMENSIONAL NUCLEIC ASSETS® and EVOLVE YOUR BUSINESS BRAND.
The BA Group has facilitated numerous workshops, speaking, keynote, and training events on internal brand building across the U.S. and have delivered small business brand building webinars globally such as “Cashing In on Branding” hosted by Microsoft Live Meeting, and “The 6 Myths of Small Business Branding,” hosted by Inter-Call, and 4 Critical Steps to an
Internally-Aligned Organization: Thrive in Any Economic Environment! hosted by Better Management (SAS, Inc.). They have also been interviewed live with host Susan Solovic, CEO of SBTV.com, Danita Blackwood of SBTV Radio feature on Voice of America.com, and the Better Business Bureau of Southern Colorado radio.
With a combined 51+ years of business experience, Suzanne Tulien and Carol Chapman key principals and co-founders of The Brand Ascension Group, bring a unique mix of skills to partner with organizations to build their brands by design, not by default.
Headquartered in Colorado Springs, CO USA