Curt Keller, Benchmark Email

posted by David Wolf on Jan 13, 2011 | Comments (0) | Permalink | Trackback URL

He remains fiercely dedicated to addressing the e-mail marketing challenges facing small and mid-sized businesses—-Here are some of the questions guiding our discussion…

1. When you first set out to start Benchmark Email ins 2004-what problem or set of problems were you looking to solve?
2. How do you define “permission-based” email marketing?
3. How has email marketing changed since 2004?
4. As you talk to small business owners around the globe-what are they saying are the most pressing challenges they face around email marketing?
5. What do business owners tend to misunderstand about email marketing?
6. Give us a tour of the services and feature-sets you provide today at Benchmark Email-how does it work?
7. What is your value proposition-and how are you doing this differently than your competition?

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