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Jon offered a very practical insight about the SEO process for any website. Here are some of the questions that guided this interview segment:
1. Why did you write Content Rich?
2. Why should businesses buy this book, how can it make a difference in their marketing plans?
3. How are ad agencies and search marketing firms doing a dis-service to their clients?
4. Why are the techniques you discuss perfect for companies facing shrinking marketing budgets in a recessionary economy?
5. What would you tell a company that hasn’t written much content or started down the path to writing articles, press releases, site content and other types of online copy?
6. What are keywords and how do you perform keyword research?
7. What’s the future of online content and online marketing in general would you say?
8. Why is this copywriting book better than the rest out there? How is it different?
9. What are “meta tags” and how do they play a role in SEO copywriting?
10. What is “Search Engine Optimization”?
11. How do you perform competitive research online?
12. How do blogs fit into the SEO copywriting universe?
13. How would you go about doing a content analysis on a website?
14. What are some of the tricks of SEO copywriting?
Previous entry: Bruce Freeman: The Small Business Professor
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Content and meta tags. That sounds good but I want to get ranking fast. I’m going to the site to find more and copywriting is not something I’m great at.
I like your style of writing you tell your stories without out sending us to 5 other sites to complete the story
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5. What would you tell a company that hasnt written much content or started down the path to writing articles, press releases, site content and other types of online copy?
6. What are keywords and how do you perform keyword research
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