SubscribePrevious entry: The Franchise Mastermind with Dr. John P. Hayes
Next entry: The E*Factor: Adrie Reinders and Marion Freijsen
Inside PR with Pat Harriman
posted by David Wolf on Jul 17, 2009 | Comments (12) | Permalink | Trackback URL
Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand.
Here are the questions guiding this episode:
1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it?
2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it?
3. How has social media changed your approach to designing PR campaigns?
4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work?
a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points.
b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage.
c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model.
FILED IN: Advertising, Blog, Branding, Communication, Networking, Marketing, Operations, Podcast, Public Relations, Productivity, Sales, Social Media
Technorati Tags
franchising, marketing, pat harriman, pr, public relations, sales, the harriman groupPrevious entry: The Franchise Mastermind with Dr. John P. Hayes
Next entry: The E*Factor: Adrie Reinders and Marion Freijsen
Smallbiz America. The Capital of Main Street.
We provide the knowledge capital and the financial capital business owners need to grow. Listen to our 24-7 Radio Channel by clicking below...
Comments & Trackbacks
Well, nice article buddy… Someone will love to read this infor if I tell her about this. She’s really interested in this subject. Thanks again… Please come visit my site madison Yellow Page when you got time.
Wow, loving the two photos you posted. You got potential. Please come visit my site Denver Yellow Page Business Directory when you got time.
Relationships with others helps us better understand what type of people we are (based on what type of people we seek out).
Someone will love to read this infor if i tell her about this.She’s really interested in this subject.
It’s really important to know about how really powerfull of PR. Thanks for share this article
credit cards
The beautiful New England town of Wallingford, Connecticut is very appealing to newcomers to the area because of its small town feel, while offering a variety of local amenities. One of the most prominent landmarks is Choate Rosemary Hall, a prestigious private boarding/secondary school. ...sexkontakte
How can i find freelance marketing/PR work?
best people search engines
For the portfolio, you have to check your contract! the part where it refers to intellectual property. Usually (unless they have crappy lawyer), it is written that all Int.property created during your employment belongs to the company.
Are you listening to what your clients REALLY want? Discover the formula that the pros use to drive in a constant flow of qualified customers.
others helps us better understand what type of people we are (based on what type of people we seek out). outdoor garden fountains
Led by Lierle¡¯s 16th, 17th and 18th homers of the season, USAO outhit the Aggies 19-15 and and had three more extra base hits. But the Drovers had three errors, left 11 runners stranded and was unable to rally from a seven-run first inning for Cameron.
involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support
What do you think?
Commenting is not available in this section entry.