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Internet Marketing with David Hallerman
posted by David Wolf on Apr 16, 2009 | Comments (10) | Permalink | Trackback URL
David Hallerman is a Senior Analyst at eMarketer, a première source for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
An expert in online advertising and marketing, David covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media.
He’s a contributor to The Wall Street Journal, CNBC, The New York Times, Business Week, Forbes, USA Today and many more…
Here are some of the show notes and talking points…
1. eMarketer collects information from 3000 sources in order to identify trends in online advertising and marketing. In a broad sense, what are some of the trends you’re seeing in the way companies advertise online?
2. What are the basic categorical ways that a company can advertise online today? Could you briefly describe each one?
3. In relative terms, how would you rate the effectiveness for the different ways companies currently spend ad dollars online?
4. Are there any specific ad types that are simply not working any more?
5. What are you seeing in terms of consumer behaviors around the different types of ad techniques? Are there some that seem to be less intrusive?
6. What part is mobile playing and how do you see that part of the market developing over the next few years?
7. How do the usage and effectiveness of video vs. audio media—-including podcasting and online radio compare in today’s market—-and where is this relative scheme heading?
8. Looking around the corner a bit—-What’s in the future that you can see that the rest of us may not yet see?
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