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Marketing Communication With Susan F. Benjamin
posted by David Wolf on Jul 13, 2008 | Comments (6) | Permalink | Trackback URL
Marketing expert and talk radio host of The Greater Voice, Susan F. Benjamin reaches thousands of listeners throughout the world each week. Publications from The Wall Street Journal to The Chicago Tribune have featured Susan’s novel approaches and Tom Peters describes them in his books and tapes. Her own pieces about communications-related issues have appeared in newspapers including USA Today, The Miami Herald, The Chicago Tribune, The New York Daily News, and hundreds of others.
A former professor, Susan has consulted on marketing campaigns for the Liberty Mutual Insurance Group, Accenture, Fleet Boston, Fleishman-Hillard International and countless small and medium businesses. She participated in a White House initiative on Plain Language under the Clinton/Gore administration, trained over 100,000 employees on PR, marketing and other communications matters, and has given keynote and other addresses. Other clients include the Carnegie Mellon Executive Program, the National Geospacial-Intelligence Agency, and the Federal Communications Commission.
Susan’s books include Buzz Marketing: The Experience (Adams Media, January 2009), Instant Marketing for Almost Free (Source Books, 2007), Quick and Painless Business Writing (Career Press, 2006), Perfect Phrases for Difficult People at Work (McGraw Hill, 2007), Project Management for Top Performers (Source Books, 2007) and Manager’s Answers (Source Books, 2008) – among others. Susan has discussed her ideas on CNN, National Public Radio, and other broadcasts.
Susan’s research includes assessments of organizational communication processes and studies on how language affects reader-responsiveness. Articles about these findings have appeared in publications such as Scribes Legal Journal, Clarity, Government Executive, and Employment Management Today.
Susan studied philosophy and writing at Boston University and Bennington College. She received her Masters in Writing from Lesley College where she worked with C. Michael Curtis, Senior Editor of The Atlantic.
FILED IN: Blog, Branding, Communication, Emotional Intelligence, Entrepreneurship, Management, Marketing, Operations, Podcast, Sales
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If she writes for all those programs, man she a very well educated person. I bet the potcast is great. Have to listen to it.
I declare myself a fan of Susan. She really knows how to reach people.
Integrated Marketing Communications (IMC), according to The American Marketing Association, is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. Marketing Power Dictiona Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television
Advertising is usually the introduction to other elements of the marketing communication process. For example, if you come across a video on advido.com that seems interesting, you will usually click away to their landing page which is where they usually get you in the marketing funnel with an opt-in or a sale.
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