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Marketing With Kent Covington
posted by David Wolf on Jun 25, 2009 | Comments (8) | Permalink | Trackback URL
Joining us from his offices in Oakwood, GA to talk about common marketing mistakes that small businesses make is Kent Covington…Here are some of the questions that guided this segment:
1. It seems your career in radio may have led you to the world of small business marketing. How did the work you did in radio inform the work you’re now doing for small businesses?
2. What’s missing from the way small businesses approach the matter of marketing?
3. You’ve have constructed a step-by-step process to help small businesses called the Marketing Map. If you would, please give us a tour of the Marketing Map, what it is and how it works?
a. FOCUS
b. POSITION
c. FRAMEWORK MARKETING
d. MASTER THE WEB
e. PR & AFFILIATE MARKETING
f. SALES & REFERRAL MKTG
g. ADVERTISE
4. You’ve produced segments for The Dave Ramsey Show and for Money Matters with Howard Dayton—-what kind of work did you do with these shows and what was your own “take-away” from that money-centric journalism experience?
5. Tell us about Embark Business Advancement—-what does your company do?
FILED IN: Advertising, Blog, Branding, Communication, Entrepreneurship, Marketing, Podcast, Sales, Starting Your Business
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Comments & Trackbacks
what’s your topic? marketing is large-range stuff. I hope read more. but you’v listed some simple steps of marketing processes.
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Nice episode. Mastering the Web is definitely a major concern these days for any small business. Making sure you do that well will definitely put you ahead of the game. It’s definitely interesting how ten years ago everybody was worried about simply having a website to keep their small business alive; now we need to make sure we use Twitter, Facebook, YouTube, AdWido, and so on!
Its definitely interesting how ten years ago everybody was worried about simply having a website to keep their small business alive;now we need to make sure we use Twitter,Facebook,YouTube,AdWido, and so on.
1. It seems your career in radio may have led you to the world of small business marketing. How did the work you did in radio inform the work youre now doing for small businesses?
2. Whats missing from the way small businesses approach the matter of marketing?
You’ve have constructed a step-by-step process to help small businesses called the Marketing Map. If you would, please give us a tour of the Marketing Map, what it is and how it works?
What do you think?
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