The Smallbiz Brain: David Houle

posted by David Wolf on Oct 28, 2007 | Comments (0) | Permalink | Trackback URL

David Houle looks at the world through his own unique prism. Visit his blog, Evolution Shift to get a peak around the corner to help put your business plans (or life plans for that matter) into the context of constant change.

In his book, The Shift Age [to be released January 2008] David explains that the information age is no longer. He’s says three forces are defining our evolution:, the flow to global, and the flow to the individual. He’s referring to the power that is now in the hands of the consumer. We are “free agents” and he says this is key to small business people.

Simply put, Houle says there are to opposing economic “units” emerging. This points to who we are becoming: The “well articulated and defined individual” who considers herself as a “global citizen”.

On the pragmatic side, David discusses what this all means as a business owner in the context of constant change. How do you plan? How do you design a brand? How do you determine your core business is, what your emotional relationship to your customer is?

David Houle is passionate observer of the world we live in, I love these themes and I think you will too.

FILED IN: Branding, Entrepreneurism, New Thinking, Podcast