The Smallbiz Brain: Eric Keiles

posted by David Wolf on Oct 28, 2007 | Comments (0) | Permalink | Trackback URL

In this episode Eric talks about many concerns, including the differences between advertising and marketing. He points to the importance that you show up different from your competitors. He thinks business owners often don’t take enough time to think about how to really distinguish themselves from brands.

Eric is a 4x entrepreneur who is really committed to providing meaningful advice to smallbiz owners. He and partner, Michael Lieberman, created “Reality Marketing” which departs the typical advertising agency approach in that solutions are quantifyable, customer centric, budget oriented and are results oriented in terms of high ROMI (return on marketing investment).

Here’s a company that is dedicated to helping small businesses with practical and tactical solutions. A refreshing down to earth, results oriented approach to marketing.

Eric has a few additional approaches that he describes here that really make this a worth while segment.

FILED IN: Advertising, Branding, Communication, Marketing, Podcast, Sales