In 2005, Joel became widely known in the online marketing realm when he released his first ebook on how to make money with Google AdSense. Though the ebook version was a bestseller in its own right, Comm took it up a notch to write The AdSense Code, which went on to become a New York Times, BusinessWeek, and Amazon.com bestseller. Comm was an early adopter of Twitter, and his widely successful book Twitter Power has been a staple in any business’s social media library. An internationally-known speaker and innovator in the mobile marketing space, Comm has made his mark across many technology niches.
With KaCHING (Wiley; July 2010; $24.95), Comm returns to his roots, outlining the fundamentals to building a successful online business. In his accessible style, Comm walks the reader through the various online avenues of starting your business, promoting it, and inevitably, making money from it.
The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go KaCHING! It’s also important to create an overall strategy with these tools that will maximize your time and web usage.
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