The Smallbiz Brain: Kathy Zader

posted by David Wolf on Nov 7, 2007 | Comments (1) | Permalink | Trackback URL

The company is Zoom Strategies. Zader and partner, David Meurer, help small business owners create and apply a marketing system. Kathy talks about a unique approach they use by taking an economic interest in the businesses they work with.

She also points out that many smallbiz owners incorrectly assume that, while in the early stages of growth, they are “too small” to create marketing systems. Not so, says Zader.

Kathy takes great care in understanding her clients personality types with the help of the Kolbe System, a unique assessment tool.

You’ll find the results-orientation of Zoom Strategies refreshing.

FILED IN: Advertising, Communication, Entrepreneurship, New Thinking, Marketing, Productivity, Sales, Starting Your Business