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The Smallbiz Brain: Kathy Zader
posted by David Wolf on Nov 8, 2007 | Comments (1) | Permalink | Trackback URL
The company is Zoom Strategies. Zader and partner, David Meurer, help small business owners create and apply a marketing system. Kathy talks about a unique approach they use by taking an economic interest in the businesses they work with.
She also points out that many smallbiz owners incorrectly assume that, while in the early stages of growth, they are “too small” to create marketing systems. Not so, says Zader.
Kathy takes great care in understanding her clients personality types with the help of the Kolbe System, a unique assessment tool.
You’ll find the results-orientation of Zoom Strategies refreshing.
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FILED IN: Advertising, Communication, Entrepreneurism, New Thinking, Marketing, Productivity, Sales, Starting Your Business
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Smallbiz America is an integrated new-media platform created to help entrepreneurs profit in business and prosper in life. Our world includes two unique 24/7 streaming radio channels, a variety of informative podcasts, blogs, forums and a marketplace with select items for entrepreneurs.
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