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The Smallbiz Brain: Maggie Macnab
posted by David Wolf on Aug 18, 2008 | Comments (2) | Permalink | Trackback URL
As consumers, we are seeing and responding to symbols, logos, signs and symbols constantly. As business owners, we are faced with needing to create effective communications through logos, menus, signs, brochures and the like.
When it comes to the world of visual things on the planet—our guest on this segment of the The Brain is a definitive expert. Since 1981, Maggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. She had been published in every major design magazine including Communication Arts, STEP, Print and Graphis.
Maggie’s new book, “Decoding Design” reveals how common symbols resonate at a gut level. The book includes deconstructions of famous logos and examples of variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning. All of which will inform the next sign or logo you produce for your business, no doubt!
FILED IN: Advertising, Blog, Branding, Communication, Entrepreneurism, New Thinking, Podcast, Productivity, Sales
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Next entry: The Smallbiz Brain: Gary Harpst
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I like her idea when it comes to design and creative logos. Great and i was kinda interested in her book Decoding Design. Good luck to you Maggie
Exactly, something that catch the attention of people easily is what always work and new logos may be a good option.
What do you think?