The Smallbiz Brain: Reality Marketing Revolution

posted by David Wolf on Sep 15, 2008 | Comments (2) | Permalink | Trackback URL

This segment of the Brain features two of America’s most original and contrarian marketers. Mike Lieberman and Eric Keiles have built their whole company, Square 2 Marketing, on helping small business owners “unthink” the methods of advertising that large agencies promote. Together, they coined the concept, Reality Marketing ™ to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth.

Here are the Eight Steps To “Reality Marketing”:

* Narrow Your Focus

• Understand The Pains of Your Target Market
• Develop Your Company’s Unique Solutions
• Create A “No Risk” Offer To Get Them Involved
• Capture Their Contact Information
• Create A Marketing Machine
• Talk To Them Regularly
• Plan It In Advance

Strategy Before Tactics:

Basic Strategy Questions:

1. What are the company’s revenue goals over the next 12 to 18 months?

2. Who is the exact target audience that will purchase your services?

3. What pains and problems does this target market have when they purchase services like yours?

4. What solutions does your company provide to cure those pains?

5. How are those solutions remarkable enough to start a buzz and make you different from the competition?

FILED IN: Advertising, Blog, Branding, Communication, Entrepreneurship, Management, Project Management, Marketing, Podcast, Productivity, Sales