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This segment of the Brain features two of America’s most original and contrarian marketers. Mike Lieberman and Eric Keiles have built their whole company, Square 2 Marketing, on helping small business owners “unthink” the methods of advertising that large agencies promote. Together, they coined the concept, Reality Marketing ™ to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth.
Here are the Eight Steps To “Reality Marketing”:
* Narrow Your Focus
Strategy Before Tactics:
Basic Strategy Questions:
1. What are the company’s revenue goals over the next 12 to 18 months?
2. Who is the exact target audience that will purchase your services?
3. What pains and problems does this target market have when they purchase services like yours?
4. What solutions does your company provide to cure those pains?
5. How are those solutions remarkable enough to start a buzz and make you different from the competition?
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Next entry: The Smallbiz Brain: Steve Watkins
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Really all this points should make any bussiness grow or at least have a good position in the market. Thanks a lot.
What do you think?