The Smallbiz Brain: The Little Rox Project

posted by David Wolf on Apr 10, 2008 | Comments (1) | Permalink | Trackback URL

Since the 1980’s entrepreneurs Ron Sukenick (founder of the Relationship Strategies Institute, speaker, consultant and author) and Joe Newman (CEO of the America Basketball Association and former advertising exec) have created interesting projects.

This Indianapolis duo’s latest is a project called, Little Rox. Actually, it’s a very BIG idea.

Ron and Joe wanted to answer to the question, “What can we do to help promote great character development in people across the planet, and perhaps change the course of humanity?”

They say, “Little Rox can make a big difference.” —Also the name of the book. Each of 20 rocks symbolizes a unique character trait.

Little Rox takes the elegant simplicity of rocks (that’s right, from the ground) and uses them as a symbol and metaphor for great character; that incredible ability for the rocks to co-exist for billions of years is at the core of the concept.

“These Little Rox have stood the test of time, and really understand how to co-exist in harmony on the planet”—to paraphrase a bit.

From this unique concept, a lovely little gift set including a rock in a box, the book, a card, and The Declaration of Humanity is available for purchase at the website, http://www.littlerox.com.

Ron and Joe hope to convey to the world….the message about the importance of character development. “These rocks really created the concept for us”, exclaims Sukenick!

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