Trade Show Leverage With David Schenberg

posted by David Wolf on Oct 19, 2008 | Comments (7) | Permalink | Trackback URL

One Line Pitch: Our premier product, BusyEvent, provides event managers and event participants with all of the tools they’ve ever wanted, all in one place, unlocking previously untapped information, business opportunities and revenues.

Business Summary: BusyEvent is an Event Customer Relationship Management platform that directs the flow of meetings and events and the people and data associated with them. Focused on the corporate and association markets, BusyEvent provides benefits to the event planner, the attendee, the vendor and the event sponsor.
1. Event coordinators access an integrated software & hardware platform to plan, execute, manage and evaluate their activities in real time enabling them to apply the resulting information to their operations throughout the year.
2. Event participants get real-time access to information that helps them leverage their social and business networks and capitalize on previously neglected, or overlooked, opportunities for creating and sustaining business relationships.

Customer Problem: Legacy event management tools are complex, niche-focused, expensive and disconnected. To run a modern event, event coordinators have to oversee 3-5 companies supplying individual pieces or, manage the details using spreadsheets, post-it notes and an overwhelming number of phone calls and emails. Regardless of the approach, they lose valuable data and can never access actionable information until it’s too late to impact their event. Similarly, event participants rarely realize the lead, learning, connectedness and relationships ROI they are seeking.

Product/Services: The BusyEvent platform is composed of three independent and interconnected modules that can be utilized individually, or as an integrated suite of tools. beOnLine is used to invite, register, process ecommerce, create self-managed web portals and automate communications. beOnSite supports the live environment with pre-integrated, self-aware and secure wireless computers, servers and Event Bookmarking devices. beIntouch turns event data into real-time, actionable, business intelligence that empowers 1-to-1 communications via email, the web, SMS, IVR/voice, digital signage, print and fact-to-face meetings. Simultaneously, the Event Bookmarking system helps participants build business relationships via social networking platforms; LinkedIn.com.

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