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BNI and Word of Mouth Marketing with Beth Anderson
posted by David Wolf on Sep 19, 2009 | Comments (5) | Permalink | Trackback URL
Our guest on this edition is an entrepreneur, the owner of OrgTrack.com, and an internationally recognized expert in word-of-mouth referral networking. Beth Anderson is a website designer and developer by trade, and credits much of her success to the lessons learned through her participation in the world’s largest business networking system BNI International.
Here are some of the questions that guided the segment with Beth:
1. You’ve credited BNI as responsible for the growth, in large part, for your own business. When was your very first contact with BNI, and what about it captivated you?
2. When you say Visibility + credibility=profitability—-I think you’re describing the nature of word of mouth-do I have that correct?
3. Why does word of mouth work so well in small business?
4. BNI—was created as a high contact networking system. You’re heading up the technology component of the organization—-is it a unique challenge to create (an online social networking platform) for an arguably “on-line“business model?
5. BNI Connect—in general how it will work to help the BNI Membership? What can members expect?
6. Is OrgTrack working exclusively on BNI, or do you have other clients and projects going?
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FILED IN: Communication, Entrepreneurship, Networking, Marketing, Productivity, Sales, Technology
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Great post and interview David.
Hot news travels fast with the Internet!
Thanks for sharing Beth’s success and story. I did meet her briefly when in Long Beach, California last year at the International BNI Directors Conference.
I’m an Assistant Director with BNI in New Zealand and have been involved, after an introduction similar to Beth (by word of mouth), since 2001. In those days I was a career coach and recruiter. Since these days and the learning from BNI on business referral networking I have written a book on careers (published in Oklahoma)and now both my wife and I are BNI Assistant Directors http://www.bni.co.nz, South/East Auckland.
Great that Small BIZ America is sharing these success stories as my book The Naked Career also gives tools for people to access their suitability to small business. I believe we should all persue careers (despite economic times) that follow our passion in life.
Keep up the great work and keep smiling:)
Paul
Paul Meyer
The Re-enthuser Expert and
Career AUTHORity for winners
Visit The Naked career web site and read 3 chapters FREE
Proud to be associated with BNI (Business Network International)
Hi! Nice information in details. It is really very interesting.
Great write up of this special read. It is on my vacation reading list and I’ll probably situation the ordination on Virago when I return from Lake Tahoe this weekend.
Your problem, Donald, is that you’re just assuming what Gibson said was true without looking at the evidence. Because if you had looked at the evidence, you would already know that what Gibson said was NOT true.
A man can fail many times, but he isn’t a failure until he begins to blame somebody else.—J. Burroughs
What do you think?
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