Luxury Belongs to the World and Gold Silk

posted by David Wolf on Aug 14, 2010 | Comments (0) | Permalink | Trackback URL

In only a few years, Gold Silk has become a number one selling brand on airlines, cruise ships and duty free airport retailers in the Americas, Europe, the Middle East, Africa and Asia.

Joining us on the line from his US office in Albuquerque New Mexico to share the story of his launch, and his approach to developing this successful operation is Nasib Thabet, founder and CEO of Gold Silk. Here’s are some of the questions guiding our discussion.

1. Take us back a few years, what events led you to the creation of Gold Silk and the line of products you now sell internationally?
2. Describe your personal connection to the business. What gets you up in the morning?
3. How do you approach the design, the actual creation of Gold Silk Products? What are the characteristics you included in your line that make it a top seller?
4. You are selling every continent, with a robust worldwide distribution network. How did you grow these channels-and internationally? How do you do that?
5. How many products/designs do you have right now?
6. What is your top seller and what’s the proportion of sales of that item vs. the rest of the line?
7. IS the psychology of someone who is traveling very different from that in the stationary brick and mortar venues who is shopping locally?
8. What is the competitive environment like out there in the space you operate?
9. How has the economy effected your Company’s performance, if at all?
10. Have you found that your customers have similar tastes throughout the world, or do the sales different products tend to trend differently with the geography?

FILED IN: Branding, Entrepreneurship, Management, Sales